Stew founded Amplify back in 2011, and to date he has coached more than 16,000 people in 70 different countries. He has Google, Microsoft, Salesdforce, Hitachi and Arsenal FC on his client list and has helped 400 startups to raise over $7.5 billion. He is passionate about unlocking the power of storytelling for anyone, anywhere, and he has just written his first book The Storytelling Hero published by Wiley. He loves to travel and embrace all that life throws at him – from bhangra dancing with Microsoft graduates in Hyderabad, India, to coaching ex-NASA rocket scientists in the US. He is a big fan of flat whites, a deeply enthusiastic husband and father and a keen musician.

Steve breathes strategy and story everywhere he goes. Since joining Amplify in 2019 he has coached VISA, Google, BCGDV, Multiverse (founded by Euan Blair), Wayra, Rlabs (Capetown), Startup Bootcamp (Dubai), Rainmaking Innovation (Copenhagen), London School of Economics, Imperial College London, LSBU and City University. He is a brilliant storyteller and won’t let his clients leave a coaching session until they have theirs! As CSO his job is to translate Stew's vision into reality. And it works! Alongside all of this he is a preferred partner of Heartstyles – a tool for teams and individuals to measure how they communicate their story. We call this ‘The Science behind the Story’ and have been bringing it to our clients, most recently Google. Before joining Amplify, Steve spent five years in South Africa working for the Sozo Foundation, where he founded a youth café in a township and an artisan bakery to lift young people out of poverty. He is a lover of good coffee, a husband and father, and staunch Arsenal fan – and is gutted that Stew got to coach them and not him!

Gemma has spent thousands of hours presenting live television and hosted numerous live festivals to more than 25,000 people. She started in 2003 and has simply never stopped! She has worked for ITV and Channel 5 but will be most recognised for her role in ‘Swashbuckle’ for the BBC as well as ‘Songs of Praise’. On the corporate side she has filmed for Samsung, CEWE and Utility Warehouse. She has run presenting masterclasses in reading from autocue, interview techniques and received an honorary doctorate in 2016 as an alumna from the University of Bedfordshire in recognition of her outstanding services to the media. In 2017 she was nominated as Best Presenter in the Children's BAFTAs. What you see is what you get with Gemma: real, authentic, warm, charismatic. And she coaches her clients to do the same. We are so excited to have her as Head of Training at Amplify, keeping us the best we can be for our clients. She is also an accomplished author and has recently written ‘See! Let’s Be A Good Friend’.