Stew founded Amplify back in 2011, and to date he has coached more than 16,000 people in 70 different countries. He has Google, Microsoft, Salesdforce, Hitachi and Arsenal FC on his client list and has helped 400 startups to raise over $7.5 billion. He is passionate about unlocking the power of storytelling for anyone, anywhere, and he has just written his first book The Storytelling Hero published by Wiley. He loves to travel and embrace all that life throws at him – from bhangra dancing with Microsoft graduates in Hyderabad, India, to coaching ex-NASA rocket scientists in the US. He is a big fan of flat whites, a deeply enthusiastic husband and father and a keen musician.

Steve breathes strategy and story everywhere he goes. Since joining Amplify in 2019 he has coached VISA, Google, BCGDV, Multiverse (founded by Euan Blair), Wayra, Rlabs (Capetown), Startup Bootcamp (Dubai), Rainmaking Innovation (Copenhagen), London School of Economics, Imperial College London, LSBU and City University. He is a brilliant storyteller and won’t let his clients leave a coaching session until they have theirs! As CSO his job is to translate Stew's vision into reality. And it works! Alongside all of this he is a preferred partner of Heartstyles – a tool for teams and individuals to measure how they communicate their story. We call this ‘The Science behind the Story’ and have been bringing it to our clients, most recently Google. Before joining Amplify, Steve spent five years in South Africa working for the Sozo Foundation, where he founded a youth café in a township and an artisan bakery to lift young people out of poverty. He is a lover of good coffee, a husband and father, and staunch Arsenal fan – and is gutted that Stew got to coach them and not him!

Gemma has spent thousands of hours presenting live television and hosted numerous live festivals to more than 25,000 people. She started in 2003 and has simply never stopped! She has worked for ITV and Channel 5 but will be most recognised for her role in ‘Swashbuckle’ for the BBC as well as ‘Songs of Praise’. On the corporate side she has filmed for Samsung, CEWE and Utility Warehouse. She has run presenting masterclasses in reading from autocue, interview techniques and received an honorary doctorate in 2016 as an alumna from the University of Bedfordshire in recognition of her outstanding services to the media. In 2017 she was nominated as Best Presenter in the Children's BAFTAs. What you see is what you get with Gemma: real, authentic, warm, charismatic. And she coaches her clients to do the same. We are so excited to have her as Head of Training at Amplify, keeping us the best we can be for our clients. She is also an accomplished author and has recently written ‘See! Let’s Be A Good Friend’.

Freddy has worked in theatre for the last ten years, performing in sell-out shows at the Edinburgh Fringe Festival as well as working with the Royal Shakespeare Company. He is a writer, director and producer, and brings all of this to his work as Senior Coach for Amplify. Since joining us Freddy has coached VISA, HS2, Public.IO, UAL and Imperial College London, as well as YouTubers for Big Games Machine and working regularly at Wayra's global accelerator. Freddy is a deep encourager and loves to draw out the hidden stories in people, helping them to express their personalities with energy and presence. He is also very tall at 6' 4"! Freddy lives in Birmingham with his wife and son.

Ronke Kokoruwe was born and grew up in Nigeria before moving to the UK to train as a Barrister. Having obtained a Masters in International Environmental Law from the London School of Economics, (which is not easy!) she practised law as a solicitor before becoming an Executive coach and founding iVerbalize, a public speaking training and coaching business. Her purpose is to encourage, equip, and empower women from all walks of life, to take the steps from being a spectator to becoming a speaker, to express themselves with greater courage, clarity and confidence. She also mentors young women predominantly in the Global South to become future leaders. When we met ‘Ronke, her passion to bring courage, clarity and confidence to her clients was deeply infectious and so we asked her to join the Amplify Tribe! ‘Ronke has been married to Ben for 19 years and loves being a mother of three wonderful children, all of whom are now taller than her!

Gibran is a Program Manager at Google Cloud, where he brings the best of Google to help startups build products, test new ideas, and create companies that will positively change the world. Through his work with countless startups across more than 20 global markets, Gibran deeply understands the entrepreneurial journey and helps startups to focus on the most critical elements of their business when communicating with investors, clients, or the general public. It is an absolute win to have him join our tribe at Amplify – he is dedicated to cutting out the rubbish and bringing people’s stories to life!

Helen has spent the last five years working in leadership development, specifically with young leaders, focusing on character and practical leadership skills. It has stood her in good stead when she has coached the corporates (Visa) and the startups (Wayra) we have unleashed her on. Helen is passionate about good communication and great listening – two skills she is convinced can transform leadership on any level. She has just returned from six months in Ecuador, where together with her husband Rich she volunteered in an orphanage. She is a passionate lover of coffee and is partial to a bit of Taylor Swift!

Emily met Stew at the school gate and it became abundantly clear that her brain is wired for operations and all things admin. She spent the best part of two decades working in the world of HR (not easy) and now she brings those hands-on skills to Amplify! As Operations Manager Emily is a bit like a swan: calmly juggling the work of all our coaches and the timetables of our wonderful clients without even breaking a sweat. She is in charge of all of our processes and makes sure that the train is kept on the rails. As Stew's Executive Assistant she finds time where there is none and ensures that the backroom of Amplify is clean, compliant and consistent. She loves juggling working with corporates, startups, nutribullets and DIY. She is a lover of fresh smoothies, yoga and is a brilliant mum.

Simon is a creative brand strategist with skills ranging from design to motion graphics to web development. Whether we’re delivering pitch deck designs for BASF or Wayra or producing pitch videos for Connected Places Catapult or HS2, Simon brings the polish to every project we deliver! He’s been working directly with clients from every sector for the best part of a decade and has also spent a number of years leading a team of 10 as head of an in-house creative department. Simon lives near Manchester, UK with his young family and in his spare time can usually be found solving puzzles or exploring the Peak District.